Dufferin Research Inc.

The Future Place Survey 2009 (ALL) - Cross Tabulations Report (with sortable banners)

  1. Q1. Where are you based?
  2. Q2. Which of these best describes your company/status?
  3. Q3. Please tick the age band that applies to you.
  4. Q4. How many conferences have you attended in the last two years?
  5. Q7. Which of these are the most important to you?
  6. Q7. Which of these are the most important to you: Nets
  7. Q11a. In your decision to attend conferences, which of the following trade-offs would you make: "1 Day", "3 Days"
  8. Q11b. In your decision to attend conferences, which of the following trade-offs would you make: "15 minutes per speaker", "45 minutes per speaker"
  9. Q11c. In your decision to attend conferences, which of the following trade-offs would you make: "New speakers", "Well-known faces"
  10. Q11d. In your decision to attend conferences, which of the following trade-offs would you make: "Focused on MR", "Looking at other disciplines"
  11. Q11e. In your decision to attend conferences, which of the following trade-offs would you make: "Improving research quality", "Innovative techniques"
  12. Q11f. In your decision to attend conferences, which of the following trade-offs would you make: "Meeting researchers", "Meeting non-researchers"
  13. Q11g. In your decision to attend conferences, which of the following trade-offs would you make: "Theory/ideas", "Practice/Case studies"
  14. Q11h. In your decision to attend conferences, which of the following trade-offs would you make: "Targeted program", "Broad program"
  15. Q11i. In your decision to attend conferences, which of the following trade-offs would you make: "Meeting research providers", "Meeting research buyers"
  16. Q11j. In your decision to attend conferences, which of the following trade-offs would you make: "Ideas to grow business", "Ideas about research"
  17. Q11k. In your decision to attend conferences, which of the following trade-offs would you make: "Run by research organisations", "Run by non-research bodies"
  18. Q12. Which of the following statements do you more closely identify with?
  19. Q14. Many researchers are using social media such as social networks and Twitter to connect with each other and new techniques such as webinars. Do you think the growth in these approaches will make it more or less likely that you will still attend conventional (i.e. physical) conferences?

Q1. Where are you based?
Base: All respondents
AgeCompany / StatusGood networking opportunitiesMentions Business Growth/ROI
Total18-2930-3940-4950-5960+ Agency / research providerClient / research buyer Freelance / Consultant Education / Academia Software / system providerSample / panel provider Other Mentioned Did not mentionMentioned Did not mention
Total194
33
64
58
27
12
120
16
26
12
7
4
9
121
73
-131
Argentina 1
1%
--1
2%
--1
1%
------1
1%
--1
1%
Australia 11
6%
1
3%
4
6%
4
7%
1
4%
1
8%
10
8%
-1
4%
----7
6%
4
5%
-9
7%
Belgium 6
3%
2
6%
2
3%
2
3%
--5
4%
-1
4%
----2
2%
4
5%
-5
4%
Cambodia1
1%
1
3%
----1
1%
-------1
1%
--
Canada 44
23%
4
12%
14
22%
15
26%
7
26%
4
33%
23
19%
7
44%
5
19%
3
25%
2
29%
1
25%
3
33%
28
23%
16
22%
-29
22%
Chile 1
1%
-1
2%
---1
1%
-------1
1%
-1
1%
China 1
1%
-1
2%
-----1
4%
-----1
1%
--
France 1
1%
--1
2%
--1
1%
------1
1%
---
Germany 2
1%
-1
2%
1
2%
--1
1%
-1
4%
----2
2%
--1
1%
Greece 4
2%
1
3%
2
3%
1
2%
----2
8%
2
17%
---2
2%
2
3%
-4
3%
Hungary 1
1%
1
3%
-------1
8%
---1
1%
--1
1%
India 9
5%
4
12%
2
3%
2
3%
1
4%
-6
5%
1
6%
2
8%
----4
3%
5
7%
-6
5%
Indonesia 1
1%
-1
2%
---1
1%
------1
1%
--1
1%
Israel 1
1%
---1
4%
-1
1%
------1
1%
--1
1%
Italy 1
1%
-1
2%
---1
1%
------1
1%
--1
1%
Jordan 1
1%
1
3%
----1
1%
-------1
1%
--
Malaysia 3
2%
-3
5%
----1
6%
1
4%
1
8%
---2
2%
1
1%
-2
2%
New Zealand 3
2%
1
3%
2
3%
---2
2%
-----1
11%
1
1%
2
3%
-3
2%
Norway 1
1%
--1
2%
--1
1%
-------1
1%
--
Pakistan 2
1%
-2
3%
---2
2%
------1
1%
1
1%
-2
2%
Philippines 1
1%
---1
4%
-1
1%
-------1
1%
-1
1%
Russia 1
1%
---1
4%
-1
1%
------1
1%
--1
1%
Romania 1
1%
1
3%
----1
1%
------1
1%
---
Singapore 4
2%
-1
2%
3
5%
--3
2%
-1
4%
----2
2%
2
3%
-3
2%
Slovenia1
1%
-1
2%
---1
1%
-------1
1%
-1
1%
South Africa 3
2%
1
3%
1
2%
--1
8%
3
2%
------2
2%
1
1%
-3
2%
Spain 5
3%
-2
3%
3
5%
--4
3%
-1
4%
----2
2%
3
4%
-4
3%
Switzerland 1
1%
-1
2%
-----1
4%
----1
1%
--1
1%
Taiwan 1
1%
-1
2%
------1
8%
----1
1%
-1
1%
Thailand 3
2%
1
3%
1
2%
1
2%
--3
2%
------2
2%
1
1%
-2
2%
UAE 4
2%
2
6%
1
2%
1
2%
--3
2%
1
6%
-----2
2%
2
3%
-4
3%
UK 24
12%
5
15%
8
12%
9
16%
2
7%
-17
14%
1
6%
2
8%
-2
29%
1
25%
1
11%
16
13%
8
11%
-15
11%
USA 50
26%
7
21%
11
17%
13
22%
13
48%
6
50%
25
21%
5
31%
7
27%
4
33%
3
43%
2
50%
4
44%
37
31%
13
18%
-28
21%
Other 11
6%
4
12%
3
5%
2
3%
1
4%
1
8%
10
8%
1
6%
-----6
5%
5
7%
-10
8%

Q1. Where are you based?
Base: All respondents
CountryConferences attended in last 2 yearsSourceFocus of MR conferences
TotalCanada UK USA Europe Asia Pacific Other 0 1 2-5 6-1010+ General FacebookResearch & research-usersIndustry Profile Equal focus
Total194
44
24
50
25
40
11
24
23
119
19
9
158
36
50
55
82
Argentina 1
1%
-----1
9%
1
4%
----1
1%
---1
1%
Australia 11
6%
----11
28%
-1
4%
3
13%
5
4%
1
5%
1
11%
8
5%
3
8%
3
6%
3
5%
5
6%
Belgium 6
3%
---6
24%
----5
4%
1
5%
-5
3%
1
3%
1
2%
4
7%
1
1%
Cambodia1
1%
----1
2%
---1
1%
--1
1%
--1
2%
-
Canada 44
23%
44
100%
-----4
17%
7
30%
27
23%
5
26%
1
11%
37
23%
7
19%
14
28%
12
22%
18
22%
Chile 1
1%
-----1
9%
--1
1%
--1
1%
---1
1%
China 1
1%
----1
2%
---1
1%
--1
1%
---1
1%
France 1
1%
---1
4%
----1
1%
---1
3%
-1
2%
-
Germany 2
1%
---2
8%
--1
4%
-1
1%
--2
1%
---1
1%
Greece 4
2%
---4
16%
----2
2%
2
11%
-3
2%
1
3%
--4
5%
Hungary 1
1%
---1
4%
----1
1%
--1
1%
----
India 9
5%
----9
22%
--2
9%
6
5%
-1
11%
8
5%
1
3%
3
6%
2
4%
4
5%
Indonesia 1
1%
----1
2%
---1
1%
--1
1%
---1
1%
Israel 1
1%
-----1
9%
--1
1%
--1
1%
-1
2%
--
Italy 1
1%
---1
4%
----1
1%
---1
3%
-1
2%
-
Jordan 1
1%
-----1
9%
1
4%
----1
1%
--1
2%
-
Malaysia 3
2%
----3
8%
---3
3%
--3
2%
-1
2%
-2
2%
New Zealand 3
2%
----3
8%
--2
9%
1
1%
--2
1%
1
3%
1
2%
-1
1%
Norway 1
1%
---1
4%
----1
1%
--1
1%
--1
2%
-
Pakistan 2
1%
----2
5%
-2
8%
----1
1%
1
3%
--2
2%
Philippines 1
1%
----1
2%
---1
1%
--1
1%
---1
1%
Russia 1
1%
---1
4%
----1
1%
--1
1%
--1
2%
-
Romania 1
1%
---1
4%
----1
1%
--1
1%
-1
2%
--
Singapore 4
2%
----4
10%
-1
4%
2
9%
1
1%
--4
3%
-1
2%
2
4%
1
1%
Slovenia1
1%
---1
4%
----1
1%
--1
1%
---1
1%
South Africa 3
2%
-----3
27%
--3
3%
--2
1%
1
3%
2
4%
-1
1%
Spain 5
3%
---5
20%
--1
4%
-3
3%
-1
11%
4
3%
1
3%
2
4%
2
4%
1
1%
Switzerland 1
1%
---1
4%
----1
1%
--1
1%
---1
1%
Taiwan 1
1%
----1
2%
----1
5%
-1
1%
---1
1%
Thailand 3
2%
----3
8%
-1
4%
1
4%
1
1%
--2
1%
1
3%
-1
2%
2
2%
UAE 4
2%
-----4
36%
-1
4%
3
3%
--2
1%
2
6%
-2
4%
2
2%
UK 24
12%
-24
100%
----4
17%
1
4%
15
13%
2
11%
2
22%
18
11%
6
17%
5
10%
7
13%
11
13%
USA 50
26%
--50
100%
---7
29%
4
17%
29
24%
7
37%
3
33%
42
27%
8
22%
15
30%
14
25%
18
22%
Other 11
6%
-----11
100%
2
8%
1
4%
8
7%
--8
5%
3
8%
3
6%
3
5%
5
6%

Q2. Which of these best describes your company/status?
Base: All respondents
AgeCompany / StatusGood networking opportunitiesMentions Business Growth/ROI
Total18-2930-3940-4950-5960+ Agency / research providerClient / research buyer Freelance / Consultant Education / Academia Software / system providerSample / panel provider Other Mentioned Did not mentionMentioned Did not mention
Total194
33
64
58
27
12
120
16
26
12
7
4
9
121
73
-131
Agency/research provider120
62%
24
73%
37
58%
38
66%
15
56%
6
50%
120
100%
------74
61%
46
63%
-83
63%
Client/research buyer 16
8%
2
6%
8
12%
4
7%
1
4%
1
8%
-16
100%
-----5
4%
11
15%
-14
11%
Freelance/Consultant 26
13%
2
6%
9
14%
9
16%
2
7%
4
33%
--26
100%
----16
13%
10
14%
-14
11%
Education/Academia 12
6%
1
3%
5
8%
3
5%
2
7%
1
8%
---12
100%
---9
7%
3
4%
-10
8%
Software/system provider7
4%
-3
5%
2
3%
2
7%
-----7
100%
--6
5%
1
1%
-3
2%
Sample/panel provider 4
2%
1
3%
1
2%
-2
7%
------4
100%
-4
3%
--1
1%
Other 9
5%
3
9%
1
2%
2
3%
3
11%
-------9
100%
7
6%
2
3%
-6
5%

Q2. Which of these best describes your company/status?
Base: All respondents
CountryConferences attended in last 2 yearsSourceFocus of MR conferences
TotalCanada UK USA Europe Asia Pacific Other 0 1 2-5 6-1010+ General FacebookResearch & research-usersIndustry Profile Equal focus
Total194
44
24
50
25
40
11
24
23
119
19
9
158
36
50
55
82
Agency/research provider120
62%
23
52%
17
71%
25
50%
16
64%
29
72%
10
91%
15
62%
14
61%
77
65%
8
42%
6
67%
96
61%
24
67%
29
58%
38
69%
50
61%
Client/research buyer 16
8%
7
16%
1
4%
5
10%
-2
5%
1
9%
2
8%
4
17%
9
8%
1
5%
-13
8%
3
8%
5
10%
4
7%
7
9%
Freelance/Consultant 26
13%
5
11%
2
8%
7
14%
6
24%
6
15%
-4
17%
2
9%
15
13%
4
21%
1
11%
21
13%
5
14%
6
12%
7
13%
13
16%
Education/Academia 12
6%
3
7%
-4
8%
3
12%
2
5%
---9
8%
3
16%
-12
8%
-2
4%
1
2%
6
7%
Software/system provider7
4%
2
5%
2
8%
3
6%
---1
4%
-2
2%
2
11%
2
22%
5
3%
2
6%
2
4%
3
5%
2
2%
Sample/panel provider 4
2%
1
2%
1
4%
2
4%
----1
4%
3
3%
--3
2%
1
3%
3
6%
-1
1%
Other 9
5%
3
7%
1
4%
4
8%
-1
2%
-2
8%
2
9%
4
3%
1
5%
-8
5%
1
3%
3
6%
2
4%
3
4%

Q3. Please tick the age band that applies to you.
Base: All respondents
AgeCompany / StatusGood networking opportunitiesMentions Business Growth/ROI
Total18-2930-3940-4950-5960+ Agency / research providerClient / research buyer Freelance / Consultant Education / Academia Software / system providerSample / panel provider Other Mentioned Did not mentionMentioned Did not mention
Total194
33
64
58
27
12
120
16
26
12
7
4
9
121
73
-131
18 to 2933
17%
33
100%
----24
20%
2
12%
2
8%
1
8%
-1
25%
3
33%
16
13%
17
23%
-26
20%
30 to 3964
33%
-64
100%
---37
31%
8
50%
9
35%
5
42%
3
43%
1
25%
1
11%
39
32%
25
34%
-45
34%
40 to 4958
30%
--58
100%
--38
32%
4
25%
9
35%
3
25%
2
29%
-2
22%
37
31%
21
29%
-36
27%
50 to 5927
14%
---27
100%
-15
12%
1
6%
2
8%
2
17%
2
29%
2
50%
3
33%
21
17%
6
8%
-17
13%
60 + 12
6%
----12
100%
6
5%
1
6%
4
15%
1
8%
---8
7%
4
5%
-7
5%

Statistics
MEAN 40.0423.5034.5044.5054.5061.0039.2938.5342.7341.6243.0741.7539.7241.3337.91-39.08
Std. Dev.10.930.000.000.000.000.0010.919.9510.9410.939.0015.3913.7710.8110.88-11.00
Std. Err.0.780.000.000.000.000.001.002.492.143.163.407.704.590.981.27-0.96

Q3. Please tick the age band that applies to you.
Base: All respondents
CountryConferences attended in last 2 yearsSourceFocus of MR conferences
TotalCanada UK USA Europe Asia Pacific Other 0 1 2-5 6-1010+ General FacebookResearch & research-usersIndustry Profile Equal focus
Total194
44
24
50
25
40
11
24
23
119
19
9
158
36
50
55
82
18 to 2933
17%
4
9%
5
21%
7
14%
5
20%
8
20%
4
36%
6
25%
5
22%
18
15%
3
16%
1
11%
30
19%
3
8%
11
22%
9
16%
11
13%
30 to 3964
33%
14
32%
8
33%
11
22%
10
40%
18
45%
3
27%
9
38%
9
39%
39
33%
4
21%
3
33%
52
33%
12
33%
12
24%
16
29%
33
40%
40 to 4958
30%
15
34%
9
38%
13
26%
9
36%
10
25%
2
18%
6
25%
8
35%
36
30%
6
32%
2
22%
44
28%